Posted on: 24 August 2017Share
If you are a landowner who has been observing the local real estate market, you probably already know that selling raw, unimproved tracts of land can be significantly more difficult than homes or other properties with buildings or improvements already in place. Because of this, landowners who want to sell tracts of vacant land successfully may need to think outside the box to get the job done. If you are preparing for selling real estate, the following tips can help you increase buyer interest and improve your odds of a great selling experience.
Make it easy for prospective buyers to view
One of the most difficult obstacles for vacant land sellers is finding a way in which prospective buyers can easily view the entire property. In the past, this was difficult to accomplish, especially when selling large tracts of land, without having buyers physically drive or walk through the entire parcel. With today's more advanced technology, however, sellers can use aerial photography, in both still and video formats, to give buyer's a complete overhead view of the property. In addition to helping local buyers view the property without having to walk or drive through difficult terrain, this type of photography lends itself very well to online marketing efforts, allowing prospective buyers to easily explore the property from the comfort of their homes or offices.
Target the right buyers for the property
Since a smaller percentage of active buyers are interested in purchasing land than homes or commercial properties, it is extremely important to properly target the most likely buyers for your piece of property. To start this process, it is important to decide what the most likely usage of the property will be. For example, land that is relatively level with good soil may be best suited for agricultural purposes, while hilly, wooded land with poor soil may be better suited for recreational or hunting use.
Sellers should also remember to check on any existing deed restrictions and zoning laws that may apply to the property and use this information to help promote the land, if possible. For instance, land that is zoned residential and located within a few miles of a larger town or city may be appealing to a developer looking for a new subdivision site, while land that has no usage restrictions in place may appeal to a wider range of buyers.
No matter what type of vacant land you are selling, partnering with a real estate professional who offers extensive experience in land sales will help you avoid potential pitfalls and maximize your marketing efforts.